Be they internal, external, targeted for customers or media, the objective is to move the target audience and lead them to desired action. The basics are simple: Great ideas + immaculate execution. But an event is usually incomplete if the communications part is forgotten. Has the press been considered? Is our event trending on Twitter? How did we manage the after-care? So we don’t do just events. We like to think of them as events plus.
How is your digital marketing strategy doing today? Does it exist? Or is it a separate part of your overall communications strategy driven by those weird looking young men called nerds? The unfortunate fact is that your client doesn’t have a separate digital brain but happens to mix all the messages be they in which ever form or channel. So make sure that that’s the way your digital communications work as well: Nicely integrated with promotions, advertising, events, PR etc. One message -> many channels -> one brain. Maybe it would be best if actually stopped calling it digital marketing and called it, well, just marketing.
Used correctly, PR is such a great tool in communicating about one’s brand, product or service. But let us emphasize the word correctly. Journalists actually have enough news every day, so most of them are not eagerly waiting for the corporate press release. But as in any communications, people tend to be interested in good stories. What is your story?
We’ve heard that advertising is dead. We’ll, if it was, it has resurrected and is still a really strong marketing weapon. But not necessarily in the same form as it used to be. It still needs to be creative, gripping and distinctive, but it also needs to move sales really swiftly and cost effectively. And it needs to work together with your other means of marketing such as PR, social media or promotions.
If you’ve read this far, we’re really happy. But we’d be much happier, if you came and said hi to us. Or at least called or emailed. After all, it’s so much nicer to talk face to face even in this era of all the different communications channels. And to encourage you to do this, may we add that at Louder, we are a bunch of very nice people.
